Monday, January 6, 2020

Mercury Shoes - Key Issues - 1752 Words

[Title of Paper] [Student Name] [School] [Course/Number] May 19, 2010 [Instructor Name] FROM: Roosevelt Speight TO: Board of Directors of Mercury Shoes RE: KEY ISSUES OF MERCURY SHOES INTRODUCTION AND BACKGROUND OF MERCURY SHOES Patricia and John O’Brien, a sister and brother founded Mercury Shoes in 1974 at the University of Colorado; initially they produced normal running shoes. But then in 1980s, they started manufacturing high quality running shoes for athletes. Mercury Shoes has concentrated is design, market and sell on three main brands known as Boost, TrailStep, and Sweatless Apparel. In Mercury International Ltd, approximately 4,800 employees are working worldwide with†¦show more content†¦Whereas, other competitors are specialized in production of variety of products, in sports industry. The competitors provide products such as basketball, football, cross-training, outdoor activities, women’s fitness, etc. Whereas Mercury Shoes lacks these areas of products and as a result lacks customers. Along with its main brands, Mercury Shoes must become specialize in introducing other brands, too. So that company will enjoy more market share and slowly will capture the entire spor ts related industry. Mercury Shoes must introduce special brands for women’s fitness as women spend maximum of their household income for shopping as a result company will be in a position to earn more profits. Also, the company should introduce brands for all possible sports equipments which are necessary for athletes. Skilled Labor – The quality, skilled and innovative labor is an important criterion for a successful sports business to compete in the international market. Though, Mercury Shoes is having skilled labor in its production and designing team but it is lacking with regular market updates compared to its giant competitors. To be on a number one position, Mercury Shoes needs very intelligent, skilled, talented and excellent employees in the organization. And to update them regularly, Mercury Shoes needs to undertake various formal training programs for its employeesShow MoreRelatedMercury Athletic3102 Words   |  13 PagesMERCURY ATHLETIC FOOTWEAR Problem statement: West Coast Fashions, Inc a large business of men’s and women’s apparel decided to dispose of one of their segments; Mercury Athletic. John Liedtke, head of the business development for Active Gear, Inc saw it has a possible opportunity for them to acquire it. The footwear industry is very competitive, with low growth and stable profit margins. AGI is very profitable but it is smaller than its competitors, which is becoming a disadvantage. 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